The Get A New Customer Course
- Eight modules presented in online video and text format – there are two modules when you first log in and every three weeks we release a new strategy for you to work with and DIRECTLY apply to your business.
- The modules are based on the EXACT principles and techniques we have used to build our own multi-million pound hospitality businesses and that we use with our clients. Nothing is held back.
- New videos, interviews, case studies and techniques launched every month in an effort to keep you abreast of all future developments.
- A step by step and proven guide to implementing these tactics in YOUR business. This is about helping you to take ACTION – not just learn some complex theories. We will move heaven and earth to help you get lasting profitable results for your business.
- A one hour “one on one” strategy session with John Richardson to determine exactly what direction you should take – this is normally charged at £247 + VAT
- Webinars every month directly answering any questions you might be having
So What Are These Eight Modules?
- Module One – Key Marketing Concepts – this isn’t the same dry (and outdated) theory you might have been taught years ago in a classroom. These are the fundamental lessons you need to know about before you consider spending a penny on any marketing activity. These concepts are about really drilling into your potential customers minds and then finding out exactly where they hang out – and, most importantly of all, how to attract them to your business.
- Module Two – PR. PR is the secret weapon I’ve used to transform my own food and beverage businesses (which include sandwich bars, restaurants, bars, fish and chip shops and coffee shops. If you can grasp these concepts (and we make it VERY easy for you to do so) you will create a business that is unstoppable and which will utterly infuriate your competitors. This module alone (and in the EXACT format we provide for you here) was originally priced at £295 + VAT)
- Module Three – Sampling. Sampling is one of most underused methods of getting new customers and yet, when applied properly using out step by step process, can be devastatingly effective.
- Module Four – Advertising. We explode the myth that “advertising doesn’t work” and show you, with worked case studies and examples, how to put together very inexpensive campaigns that can potentially double your profits in a six to ten week period (as I once did with my fish and chip shops for a total cost of £900)
- Module Five – Signage. The use of signage correctly within your business is again one of these very cheap ways to drive new customers through the door but is also a method that is generally badly misunderstood. Your signage needs to be driven by sound MARKETING PRINCIPLES not the desire of designers or signmakers to produce something pretty.
- Module Six – Joint Ventures. This module explains how, very often at no cost, you can attract huge quantities of new customers to your business as well as building up potential new profit sources.
- Module Seven – Direct Marketing. This module helps to explain the fundamental process that should underpin ALL your marketing efforts. Here we describe how you can use leaflets, letters and various other inexpensive techniques to produce incredibly effective marketing campaigns. And you’ll learn exactly how to measure the effectiveness of these campaigns so you never waste another marketing pound again.
- Module Eight – Bonus tactics. A huge range of extra sneaky (and not so sneaky) tactics to help you drive new customers into your business!
Important Stuff You Need To Know…
- TOTALLY RISK FREE – we have a 60 day “no questions asked” money back guarantee. If you don’t like the course or the information for ANY reason then you can have all your money back. And we guarantee not to ask you any difficult questions such as “Can you prove to me that you’ve applied the information?”.
- The Get A New Customer Course is a recurring billing product. You will be charged £49.50 (+VAT) until you cancel.
- If you have ANY questions or queries simply shoot me an email at John @ TheCoffeeBoys . Com
